I had a real laugh when i first saw this advert. I thought it was something about UN charity or something like that that. Loads of people have really criticized it, but Chanel achieved their aim. To get get people talking about this perfume. Personally i dont like Chanel perfumes. No. 5 and Coco Mademoiselle. Some how my nose just does not agree with it. So far the only perfume i like and had agreed with me is Hermes. I use others only because other people like it. Very weird i know.